Shaping Design
Shaping Design
How to define a hook and target your audience | Episode 5
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How to define a hook and target your audience | Episode 5

Better late than never!

In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) question how to define a great hook that entices your audience to investigate more. We also discuss strategies for targeting the right audience. We end the pod by including a new segment called Product of the Week.

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Shaping Design
Shaping Design
A podcast about getting better as a designer. We aim to elevate the skills of our industry, one designer at a time, by providing the best-in-class design curriculum to creatives, designer, and entrepreneurs.